Blue Bird
Blue Bird wants you to overcome negative feelings and feel trust. Their goal is to provide positivity, comfort, and fast travel without feeling uncomfortable.
Fly High, Fly Fear Free
BLUE BIRD is not your average airline. Where you see alot of the airlines show maturity and formality, their goal is to be more free. Their goal is to attract the younger generation to travel more and discover the joy of flying fear free.
Many times, flying is associated with negative things. Speaking from experience, flying can make you feel scared, especially if it is your first time. Blue Bird wants you to overcome those negative feelings and feel trust. Their goal is to provide positivity, comfort, and fast travel without you feeling uncomfortable.
About The Design Process
The goal of this branding was to create something that would stand out from other airline companies. Instead of the style being formal, Blue Bird wants to attract people by being personal. Often flying is associated with negative things, but Blue Bird wants to provide positivity, comfort and fast travel without you feeling afraid at all.
The logo mark was made to be very recognizable, and is created from the letter B. This iconic logo mark would make you recognize Blue Bird from anywhere.
The icon has been used in various items throughout Blue Bird. This makes the branding look consistent and clean.
Conclusion
BLUE BIRD is not your average airline. Where you see alot of the airlines show maturity and formality, their goal is to be more free. Their goal is to attract the younger generation to travel more and discover the joy of flying fear free.
Many times, flying is associated with negative things. Speaking from experience, flying can make you feel scared, especially if it is your first time. Blue Bird wants you to overcome those negative feelings and feel trust. Their goal is to provide positivity, comfort, and fast travel without you feeling uncomfortable.
The goal of this branding was to create something that would stand out from other airline companies. Instead of the style being formal, Blue Bird wants to attract people by being personal. Often flying is associated with negative things, but Blue Bird wants to provide positivity, comfort and fast travel without you feeling afraid at all.
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